Veteran Pillsbury spokesman Pop N. Fresh died Wednesday of a
severe yeast infection. He was 71. He was buried Friday in one of
the biggest funerals in years. Dozens of celebrities turned out
including Mrs. Butterworth, the California Raisins, Hungry Jack,
Betty Crocker, Martha Stewart, and the Hostess Twinkies.
The graveside was piled high with flours, as longtime friend
Aunt Jemima delivered the eulogy, describing Fresh as a man who
"never knew he was kneaded."
Fresh rose quickly in show business, but his later life was
filled with turnovers. He was not considered a smart cookie,
wasted much of his dough on half-baked schemes and died flat as a
pancake. Still, even as a crusty old man, he was a roll model to
millions. Fresh is survived by his second wife, Sara Lee. They
had two children, and one in the oven.